Lifestyle & Luxury

Cartier the renowned French jeweller and watch maker is present in India only through their distributors and retailers, it has only one boutique/showroom at the Emporio Mall in Delhi and jewellery is available only through showroom.

Key Challenges

Promoting jewellery without it being present in India

Visually appealing product, required photo-shoots/ touch-feel experience

Dubai boutique in convenient proximity

Cartier spokespeople not in India

Communication Objectives

Mandate of generating awareness about Cartier and its product portfolio in India










Initiation of strategic placements coupled with exclusive magazine cover shoots to showcase the creativity and brand persona

Coordinated e-mail interactions

Prepared a manual of frequently asked questions and their relevant answers


Facilitated media interactions conveniently


Exudes brand knowledge across team members


Exclusive cover shoots with leading lifestyle magazines such as Femina

With an added 6 pages inside and an additional editorial endorsement 

Magazine invited renowned model Katrina Kaif to wear the jewellery

Media familiarization visits to various Cartier events internationally

SIHH, Geneva

Orchid Jewellery launch in New York

Windsor Polo

Dubai Polo

Dubai boutique re-opening

Proactive interaction between the media and international spokespersons and active participation in relevant industry stories


Cartier Alternative Elephant Polo Cup, Jaipur, Rajasthan, India


Provide media an opportunity to feel and experience the event and the unique tournament and facilitate interaction with the organizers


Involvement of elephant family and HIS, a local NGO


Faced protests and criticism from PETA


Local media was instigated and protests and opinions were mobilized


Key message communicated through national newspaper, Times of India, Mumbai


Sent a letter to the protestor community expressing the desired objectives of the event

Invited local media and select lifestyle national media to witness the event

Media relations

Select interactions with Cartier’s International CEO

Dissemination of press kits nationally

Exclusive live on electronic channel NDTV to cover the event and the ceremonies around it


The event was well accepted by the media


both locally and nationally


Exclusive live 2 days coverage on NDTV


7 magazines with exhaustive editorial and pictorial coverage


11 features across mainlines