Media & Entertainment

Launched in 2001 Radio City 91.1 FM was the first private FM player in India. It has completed its expansion into all its target markets & is currently operational in Mumbai, Delhi, Bangalore, Chennai, Ahmedabad, Pune, Hyderabad, Lucknow, Jaipur, Vadodra, Surat, Sholapur, Nagpur, Sangli, Coimbatore, Vizag, Ahmednagar, Akola, Nanded, and Jalgoan.

With a strong focus on metros and mini-metros, Radio City 91.1 FM caters to the music preference of SEC AB adult audience.

Key Challenges

Increased Competition


Aggressive promotion by other national FM stations

It is a very dynamic platform and needs an upgrade with the latest technologies and programming

Communication Objectives

To generate corporate and brand visibility for Radio City, creating a platform for each of the lines of businesses to be finally linked to the Corporate Entity


Position Radio City as an ‘Authority’ and the ‘Voice’ of the city establishing brand loyalty through city centric activities, unique offerings & quality music

Strategy & Key Initiatives

Convert the media into ambassadors for Radio City

Educate primary influencers i.e. the listeners

Special projects & Promotions

Radio Rocks: A first-of-it’s-kind website presents a mélange of varied resources on radio, all collated on a single platform

Swarathma Launch: winner of Radio City 91.1FM's RC Live - the hunt for India's best Hindi band, launched their debut album - 'Swarathma'

Radio City School of Broadcasting: an autonomous educational unit, instituted by Music Broadcast Private Limited (MBPL) which owns and operates Radio City 91.1FM - India’s Leading Radio Network across 20 cities across India.


About Planet Radio City: Planet is India’s most extensive and all-inclusive Music Portal that has information, entertainment and interactivity. Promoted by Music Broadcast Pvt. Ltd., the site is targeted not just at the passionate, serious music lover, keen on information & discovering new music but also musicians & music enthusiasts - experts & amateurs. The website has unique applications and features hitherto missing from music websites of Indian origin. We have just launched the Playlist a Day Widget on wherein themed playlists are sent to widget subscribers on a daily basis. In addition, there are other initiatives planned that will further our Music Connect and interactivity for users.
In short, ‘Everything Music’ - that’s what is all about.


Programming led

Radio City Zindagi Mubarak, Radio City’s Love Guru completes 5 years Radio City's Love Guru makes Bollywood debut with 'Dil Kabaddi', Bus No. 91.1, Festive specials to name a few.

RJ profiling, Corporate profiling, initiating corporate stories etc.