Media & Entertainment

Founded in 1996 with the aim to provide world-class online consumer service offerings to Indians worldwide. Today commands over 40% of the market, serving over 62 million registered users worldwide.

Outperforming the previous dominant players, Yahoo and MSN, it is India’s leading online community portal, providing news, information, communication, entertainment, free & paid community features & products, including e-commerce and mobile services. In 2001 listed on NASDAQ (NASDAQ: REDF) & in a recent study conducted by Business Week the company appeared in the Top 10 Indian Companies to watch. The Chairman and CEO, Mr. Balakrishnan is a well established name in the Indian online industry and is highly regarded for his vision and experience.

Communication Objectives

Strengthen & reinforce the brand, positioning them as a creative & highly interactive community portal across the metros & other cities

Identify and promote key services - create awareness amongst the younger generation for Rediff’s additional services

Communicate Rediff’s progress in India, establish as a success story in online industry and project as a trend-setter

Strategy and Key Initiatives Re-Launch Campaign 2009 is undergoing a complete makeover, re-positioning itself against some of the key players


The new website has already launched in USA and will be soon launched in India will be positioned between and to clear its cluttered website image and move to a simple, iconic and user friendly web portal

GRI to initiate a 360 degree PR campaign leveraging print, online, electronic and bloggers


Users - 15-45, core audience:15-24



Beat journalists across mainlines, language, regionals, television,, wires, online and magazines


Editors & Chief-of-bureaus across key metros


Reviewers & columnists across metros


Feature journalists


International media based out of India


Bloggers and social media consultants


Trade media – both online & print


International media based out of India


Genre – media (ex: agencyfaqs, exchange4media, brand reporters)


Consumer Technology – Digit, Chip, Techtree, Tech2


Advertising media



Brand/marketing Managers (current as well as prospective)


Media planners

Ongoing Basis: Corporate PR

Media interviews for spokesperson


Tech publications


Financial Dailies


Mainline Dailies


Consumer Tech portals

Build spokesperson as key opinion maker in online industry


Chairman & CEO, Mr. Balakrishnan as an authority on online industry


 Media Interactions


Participation at key industry events - Conference on Cyber Security organised by Internet & Mobile Association of India (IAMAI)

Get to know meetings with Mr. Balakrishnan


Highlight the journey so far, future plans of expansion etc.

Spokesperson profiling in leading business dailies participation in industry stories

Authored articles on online security, cloud computing

Product PR

Launch of applications, features and services


BusFare search


MobileRediff application


Rediff LocalAds


Rediff Moneywiz Share Bazaar game


India Votes 2009


Healthy Hoga Hindustan initiative

All India launch in city of business concentration

Product reviews

Highlight Rediff online shopping during Festive seasons. eg Diwali bumper offers on Rediff


Have captured a majority share in online shopping industry

Is perceived to have changed the face of Indian online industry

Heightened visibility to with increase in the number of users is regarded as one of the top 10 web portals in India

Mr. Balakrishnan is perceived as an authority in the industry and is looked upon with high regard